Claire’s Stores Selects Intalytics to Inform U.S. Expansion

ANN ARBOR, Mich.–(BUSINESS WIRE)–Claire’s Stores, Inc. has selected Intalytics as their customer analytics partner to drive new store growth throughout the U.S. Intalytics will develop customized sales forecasting models that will serve as foundational inputs into Claire’s real estate strategies. In addition, Intalytics will deploy these models for ongoing use within its proprietary SiteIntel platform, a location-based analytics engine that supports retailers in making informed real estate and marketing investment decisions.

“Claire’s has tremendous brand recognition and we serve our loyal customers through a diverse set of options including online, boutiques, outlets, and store-in-store locations. Our primary goal is to ensure our ability to meet our customers where they want to shop as the real estate landscape continues to shift,” said Michael Schwindle, Chief Financial Officer for Claire’s. “Intalytics will play a pivotal role as our customer analytics partner, and we look forward to the insights that they will bring to our decision-making processes internally.”

SiteIntel will provide the Claire’s real estate team with the ability to generate sales forecast estimates for any proposed site under consideration. A wide range of additional capabilities will also be enabled, including data visualization, custom reporting, and peer site analysis tools.

“Forward-thinking operators like Claire’s are constantly evaluating how best to meet the needs of the consumers that they serve,” said Matt Montgomery, Senior Director at Intalytics. “We are excited to partner with the Claire’s team in support of their efforts to optimize brick-and-mortar store placement, and look forward to working in collaborative fashion with them in the years ahead.”

About Claire’s Stores

Claire’s Stores, Inc. is one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and kids. The Company operates under two brand names: Claire’s® and Icing®. Claire’s Stores, Inc. operates fully owned and concession stores in 17 countries throughout North America and Europe as well as franchise stores in 25 countries in other areas of the globe. More information regarding Claire’s Stores is available on the Company’s corporate website at

About Intalytics

Intalytics ( provides world-class predictive analytics tools, technologies, and consulting to restaurants, retailers, financial institutions, healthcare providers, service organizations, and private equity firms seeking location-centric insights. Founded in 2007 by four leading practitioners in the field of predictive analytics, Intalytics leverages cutting-edge modeling techniques, third-party datasets, and web-based analytical tools to deliver innovative, accurate, and actionable real estate and marketing solutions.


Matt Montgomery

Press Contact
Claire’s Stores